Digital Projects, Operations & Growth.
Bridging technology, systematic
execution, and business goals.
Experience in B2B account management, digital project delivery, web development, and business operations. Able to connect client needs with practical digital solutions and effective operational execution to deliver measurable business outcomes.
Connecting business needs, digital execution, and operational processes to deliver practical solutions that work.
Web Development & CMS
I build and customize business websites using WordPress, including custom CMS structures, feature integration, and front-end customization with HTML, CSS, PHP, and JavaScript.
I translate client and business requirements into practical digital solutions, from discovery and requirements gathering to UI planning, technical coordination, quality checks, and deployment.
RequirementsFigmaTechnical CoordinationQA
B2B Account Management
I manage business client relationships across the commercial lifecycle, from prospecting and qualification to acquisition, negotiation, renewal, and retention.
I design and manage practical operational workflows supporting day-to-day business activities, including distribution, digital sales channels, process improvement, and business systems.
Sushi Rakyat Indonesia was created to make sushi accessible to everyone. We redefine the traditional
sushi experience by offering fully cooked, rich local flavors tailored to Indonesian
palates—delivering
great taste, budget-friendly prices, and a brand you can proudly share. Built a hybrid multichannel strategy
combining high-traffic physical distribution points with online sales channels—delivering high
accessibility while maintaining a consistent brand identity.
Develop and manage the operations of Sushi Rakyat Indonesia, a multi-channel food production and
distribution business. Key focus areas include product development, daily production scheduling,
distribution, digital marketing, merchant coordination, and quality control.
KEY HIGHLIGHTS FOR
THIS PERIOD:
Business Production: Managed day-to-day operations
covering production 4,000+ boxes/month.
Distribution Expansion: Expanded and managed distribution channels across 15 hospital and campus canteens.
Digital Sales Channels: Manage digital presence and
operations across GoFood, GrabFood, and ShopeeFood.
Operational Systems: Build digital workflows for
inventory management, sales tracking, and operational tasks.
As a Business Account Executive reporting directly to the Regional and Senior Managers, I manage
client retention and conduct strategic negotiations with both existing and prospective customers,
focusing on understanding their unique challenges to deliver effective technical solutions. I
collaborate closely with branch managers, field technicians, and the Network Operations Center (NOC)
to ensure seamless internet installations and optimal network reliability. Additionally, I maintain
ongoing coordination with the Inside Sales teams to monitor billing status and manage
proforma invoices, ensuring smooth financial workflows and timely account renewals.
Recognizing the challenge of identifying untapped opportunities within my designated region, I
independently conceptualized
and developed a data visualization tool using Microsoft Excel and Google Maps
data—comprehensively detailing hotel rates, office locations, and prospective client metrics. After
securing full implementation approval from my senior leadership, this tool successfully mapped out
5-star hotels and unpenetrated areas, significantly streamlining our targeted sales outreach. On a
daily basis, I proactively addressed customer complaints and drove retention efforts, ensuring all
client communications and technical resolutions were delivered clearly and professionally. While
operating autonomously in the field, I maintained a direct line of communication with the Regional
and Senior Managers, providing regular progress reports and effectively escalating complex field
issues to ensure swift, high-level resolutions.
KEY HIGHLIGHTS FOR
THIS PERIOD:
Business Accounts Managed: Managed 180+ active B2B
accounts.
New Acquisition: Acquired 69+ new B2B clients.
Revenue Generated: Secured IDR 373.8M+ in total sales
revenue.
Territory Coverage: Expanded coverage across 12
regional branches.
Prospect Mapping: Mapped 450+ potential business prospects.
Sales Operations & Regional Market Mapping
B2B SALES & STRATEGY
Visual documentation of regional market mapping tools, B2B enterprise client pitches,
cross-departmental NOC coordination, and field sales operations.
As a Sales Consultant at Hyundai, I drove car sales by combining digital content marketing with
consultative selling. I generated qualified leads through video walkthroughs to address buyer
hesitation, while managing the sales pipeline alongside leasing partners, insurance providers, and
dealership service teams.
I executed video marketing campaigns, showroom activations, and mall exhibitions to connect with
prospective buyers. Within my first two months, my content creation strategy earned 2nd Place in the
Hyundai Nationwide Video Marketing Contest. On a daily basis, I assisted clients with flexible
financing options, credit approvals, and smooth vehicle handovers.
As Founder and Project Leader at Kenzo Digital, I oversee custom web development projects from
initial client consultation to final deployment. I serve as the primary point of contact for client
discovery and requirements gathering. From designing interactive prototypes in Figma, I build
tailored WordPress sites using Gutenberg and Elementor, enhanced with custom CSS, PHP, and
JavaScript.
To scale delivery while maintaining fast site performance, I manage a flexible team of freelance
developers. I translate Figma designs into technical briefs, delegate tasks, and review implementation, functionality, requirement compliance, and performance. I ensure every site balances
modern web performance with an
easy-to-use CMS structure so clients can manage content effortlessly post-launch.
KEY HIGHLIGHTS FOR
THIS PERIOD:
Client Acquisition & Strategy: Led client discovery
sessions, technical scoping, and project proposals.
UI/UX Prototyping: Built interactive wireframes and
design systems in Figma.
Tech Stack: Developed custom WordPress solutions
using Gutenberg, Elementor, CSS, PHP, and JavaScript.
Performance & Handover: Optimized page load speeds
and set up intuitive CMS management for clients.
Team Management & QC: Managed freelance developers
and review implementation, functionality, requirement compliance, and performance.
Project Delivery: Successfully delivered 15+ custom
web projects from initial discovery to final deployment.
Project Execution & Client Collaboration
DIGITAL AGENCY & OPERATIONS
Visual documentation of client discovery sessions, UI/UX prototyping in Figma, technical team
briefings, and deployed web projects.
As Co-Founder and Account Executive for CV Sastra Group (Bali Furniture Factory), I managed market
feasibility research and export readiness for Indonesian handcrafted furniture. To identify viable
export markets, I processed and analyzed over 69,000 raw export transaction records. I also
participated in trade briefings hosted by the Embassy of the Republic of Indonesia (KBRI) in London
and joined the BisaEkspor community to understand European and UK compliance standards, import
regulations, and buyer preferences.
To ensure product quality and reliable supply chains, I conducted on-site factory inspections and
supplier vetting across local manufacturers in Bali. I set up quality control standards, production
capacity benchmarks, and export packaging requirements. Additionally, I designed the official B2B
Company Profile, website, catalogue, and marketing collateral for Bali Furniture Factory, while
structuring competitive export pricing models for international buyers.
KEY HIGHLIGHTS FOR
THIS PERIOD:
Export Data Analytics: Analyzed 69,000+ raw trade records to identify furniture categories and markets with significant historical export activity.
Supply Chain Vetting: Conducted factory visits across
Bali suppliers to evaluate production capacity and QC standards.
B2B Collateral Development: Authored and designed the
official B2B Company Profile and brand presentation assets for Bali Furniture Factory.
Trade Intelligence: Engaged in official export
briefings with KBRI London to evaluate UK and European import regulations.
Commercial Readiness: Structured export pricing
models, packaging standards, and supply chain workflows for B2B buyers.
Export Market Feasibility & Supply Chain
Development
MARKET RESEARCH & SUPPLY CHAIN
Visual documentation of 69k+ raw export data analytics, direct supplier factory visits, B2B
company profile creation, and seminar.
As Co-Founder and Digital Marketing Lead at Sirenbucks, I managed direct sales for rare Indonesian
Starbucks merchandise, selling directly to overseas collectors (primarily in the US). Over 3 years,
I built organic sales channels through Facebook collector groups, handled custom product
photography, and managed international buyer relationships.
I managed PayPal payment processing and currency conversions, safely handling over $43,000 USD (IDR
613M+) in total sales. I also oversaw inventory storage, quality checks, and secure packaging to
ensure fragile glass and ceramic items arrived safely overseas.
KEY HIGHLIGHTS FOR
THIS PERIOD:
Global Direct Sales: Processed over $43,000+ USD in
international sales over 3 years.
Community Marketing: Reached US collectors directly
through targeted Facebook groups.
Payment Operations: Handled international PayPal
transactions and currency exchanges.
Product Photography: Shot high-resolution product
photos for online listings.
Packing & Shipping: Safely packed and shipped fragile
merchandise to buyers worldwide.
Sales & Retail Operations
GLOBAL DISTRIBUTION
Visual documentation of product photography, sales analytics, inventory storage, and export
packaging workflows.
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Product Photography & Asset
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Settlement & Financial Analytics
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Display Storage
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Market Demographics & SKU Tracking
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Batch Order Staging
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Packing & Quality Control
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Parcel Shipping Readiness
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PROFILE & BACKGROUND
Get to know more about my background
Learn about my work philosophy, technical expertise, and approach to managing digital projects and
systems.
